But why Phase?

In CloudTec Phase, the computer-generated Clouds seamlessly collapse like dominos when your foot lands. The result? Supreme, enhanced cushioning, and a softer, smoother transfer from heel to toe.

Less plastic, less water

On is not riding the sustainability wave –they're creatingtheir own. To save on water, the Cloudsurfer's yarn is colored using a dope dyeing process that requires 90% less water than standard techniques. They've also ditched the plastic overlays and bumped up the shoe's total recycled content to 30%